- The Placement Strategy
Walk around the supermarket or some department store and suddenly get the feeling that we need or want something and then end up buying things that we weren't looking for or maybe we didn't need. These are the famous impulse purchases and are provoked by the strategic placement of certain products in stores.
Many aspects influence when buying in the supermarket or in any store, but mainly you have to make the customer go through all your corridors, in this way you can see the products that you did not know or that maybe you did not plan to buy. Remember that almost 70% of the purchases people make were not planned before they arrived at the point of sale. Motivate them to buy!
- Offers, discounts and promotions!
According to studies carried out globally, the price was the primary concern among 65% of respondents. It was also found that 6 out of 10 respondents were aware of promotions and discounts (59%) and considered that products that came with some kind of gift are a good incentive (58%).
Do you realize the importance of having good promotions? Now it is important that you show them at the entrance of your Store, in the most important corridors and especially in the box, because this is one of the moments where the customer shows more impulses when buying.
- A clean place is an attractive place
To show your products it will be essential that you take these two aspects into account:
The image of your place should be the cover letter to your customers, whether new or old customers everyone will get an impression when entering your store and for this it is essential that they sit in a clean, cozy place, ensuring that the shelves, crystals and products look well organized and neat.
Secondly, you must take care of the accommodation of the products on the shelves, making sure to generate the visual impact indicated with new products well distributed and always illuminated correctly. This will help attract customers from outside the store who will immediately be interested just by looking at the place.
- Provide the best service ALWAYS
We have all gone to a luxurious restaurant or department store with the illusion of spending a nice evening or buying something we longed for, however, we are never exempt from having a bad experience in terms of service and we are sure that absolutely everyone has said: “I will never return to this placeâ€, caused by bad treatment or simply by some detail of the place. So it is essential that your employees or the staff in charge of the store have the sensitivity and good attention to the customer, always thinking of fulfilling each requirement kindly.
Take into account that to provide a good service you have to be efficient and that the staff make the minimum possible errors for this it is important to have a good Software that can streamline your processes when selling and charging.
- Generates the ideal environment
To increase sales at any point of sale it is necessary to think about the buyer experience. How I can do this, you're wondering. The answer is very simple; you have to play with the senses of your customers. All the points we have discussed above were focused on the visual aspect, now we must consider other senses.
When we enter a store and immediately feel identified is largely to the music we listen to, we must know our customers, know more about their tastes and focus on making them feel at home. Odors play a primary role when buying, having an aroma that identifies our stores is important as well as stimulating this sense in strategic points of the place.
Remember that each of these strategies must be supported by good administration and an agile process when it comes to serving your customers, for this we put at your disposal Management, the POS system that will help you manage your Store, recording sales, controlling inventories and invoicing instantly. Find out why our Free POS System is the solution were you looking for.